This seminar is organised by the Department of Economics and Management “Marco Fanno”, University of Padova and will be held by Professor Valentina De Marchi, ESADE Business School.
Abstract: Amidst escalating environmental degradation, scholars and practitioners have proposed regenerative business practices to restore and sustain social-ecological systems. However, regeneration fundamentally departs from mainstream, individualistic and profit-centric business approaches in that it adopts a holistic system-centric view that goes beyond the individual organization and the entire supply includes regenerative for regenerative practices network. Understanding how actors, especially those in peripheral positions in the supply network, seek to gain internal and external legitimacy throughout the supply networks is thus of address this challenge by drawing field visits with targeting different findings underscore major relevance regenerative practices. We involve repeated interviews and the legitimation strategies horizontal, and diagonal). Our that they are for upon qualitative analysis regenerative producers in Spain to identify supply network actors (vertical, adaptive nature of these strategies in tailored actors and operationalized depending on the perceived ideological and proximity to these actors). Our research contributes they used for the to different supply network geographical to the nascent field of regenerative business by unveiling how peripheral regenerative actors live up to the systemic aspirations of regeneration by seeking to legitimize regeneration throughout
entire supply networks.